How Snap can finally break through to users over 34

How Snap can finally break through to users over 34

6 years ago
Anonymous $ZPWJA6-QD2

https://finance.yahoo.com/news/snap-can-finally-break-users-34-133452914.html

According to eMarketer, 24.1% of all social network users in the U.S. ages 35-44 use Snapchat. That’s significantly less than the market penetration among younger social network users in the U.S. Indeed, 93% of all social network users in the U.S. ages 18-24 use the messaging app, while 57% of all social network users in the U.S ages 25-34 also use the app.   " data-reactid="29">According to eMarketer, 24.1% of all social network users in the U.S. ages 35-44 use Snapchat. That’s significantly less than the market penetration among younger social network users in the U.S. Indeed, 93% of all social network users in the U.S. ages 18-24 use the messaging app, while 57% of all social network users in the U.S ages 25-34 also use the app.   

“If you look at the reason social platforms grow, marketing and comms almost have nothing to do with it — the growth of these platforms happen before they have a marketing/comms plan,” Altimeter Group analyst Omar Akhtar explains, referring to more mature platforms like Facebook (FB) and Twitter (TWTR)." data-reactid="41">“If you look at the reason social platforms grow, marketing and comms almost have nothing to do with it — the growth of these platforms happen before they have a marketing/comms plan,” Altimeter Group analyst Omar Akhtar explains, referring to more mature platforms like Facebook (FB) and Twitter (TWTR).

How Snap can finally break through to users over 34

Oct 29, 2018, 2:42pm UTC
https://finance.yahoo.com/news/snap-can-finally-break-users-34-133452914.html > According to eMarketer, 24.1% of all social network users in the U.S. ages 35-44 use Snapchat. That’s significantly less than the market penetration among younger social network users in the U.S. Indeed, 93% of all social network users in the U.S. ages 18-24 use the messaging app, while 57% of all social network users in the U.S ages 25-34 also use the app.   " data-reactid="29">According to eMarketer, 24.1% of all social network users in the U.S. ages 35-44 use Snapchat. That’s significantly less than the market penetration among younger social network users in the U.S. Indeed, 93% of all social network users in the U.S. ages 18-24 use the messaging app, while 57% of all social network users in the U.S ages 25-34 also use the app.    > “If you look at the reason social platforms grow, marketing and comms almost have nothing to do with it — the growth of these platforms happen before they have a marketing/comms plan,” Altimeter Group analyst Omar Akhtar explains, referring to more mature platforms like Facebook (FB) and Twitter (TWTR)." data-reactid="41">“If you look at the reason social platforms grow, marketing and comms almost have nothing to do with it — the growth of these platforms happen before they have a marketing/comms plan,” Altimeter Group analyst Omar Akhtar explains, referring to more mature platforms like Facebook (FB) and Twitter (TWTR).