https://www.techradar.com/news/everything-you-need-to-know-about-nikons-z6-and-z7-mirrorless-cameras

Meet the Nikon Z6 and Nikon Z7, Nikon's all-new full-frame mirrorless cameras. Nikon is calling the arrival of these two cameras its most important launch since 1959. No pressure then.

With Sony eating into Nikon's market share with the likes of the Alpha A7R III and A7 III, as with its own user base continuing to ask for a full-frame mirrorless camera, pressure had been mounting on Nikon enter the game.