https://www.techradar.com/news/everything-you-need-to-know-about-nikons-z6-and-z7-mirrorless-cameras > Meet the Nikon Z6 and Nikon Z7, Nikon's all-new full-frame mirrorless cameras. Nikon is calling the arrival of these two cameras its most important launch since 1959. No pressure then. > With Sony eating into Nikon's market share with the likes of the Alpha A7R III and A7 III, as with its own user base continuing to ask for a full-frame mirrorless camera, pressure had been mounting on Nikon enter the game.