https://www.cnet.com/news/2018-world-cup-gets-attention-from-chinas-internet-meme-machine/

China's soccer team may not have made it to the 2018 World Cup, but that's not stopping internet users in the country from weighing in on the event.

Hours ahead of the opening, Weibo's official sports channel began a campaign encouraging fans to post comments roasting the 2018 World Cup, with prizes for the comments that accumulate the highest volume of interactions every day.