https://www.cnet.com/news/2018-world-cup-gets-attention-from-chinas-internet-meme-machine/ > China's soccer team may not have made it to the 2018 World Cup, but that's not stopping internet users in the country from weighing in on the event. > Hours ahead of the opening, Weibo's official sports channel began a campaign encouraging fans to post comments roasting the 2018 World Cup, with prizes for the comments that accumulate the highest volume of interactions every day.