https://www.cnet.com/news/spielberg-and-hollywoods-top-tier-introduce-apple-tv-plus-streaming-service/

The parade of luminaries was rounded out by Big Bird, announcing a new kids show from the makers of Sesame Street, followed by Sara Bareilles singing the theme tune from her show Little Voice.

Apple boss Tim Cook then returned to the stage to emotionally introduce one more voice: Oprah Winfrey, who is producing two documentaries and a book club for the streaming service.