https://www.cnet.com/news/spielberg-and-hollywoods-top-tier-introduce-apple-tv-plus-streaming-service/ > The parade of luminaries was rounded out by Big Bird, announcing a new kids show from the makers of Sesame Street, followed by Sara Bareilles singing the theme tune from her show Little Voice. > Apple boss Tim Cook then returned to the stage to emotionally introduce one more voice: Oprah Winfrey, who is producing two documentaries and a book club for the streaming service.