https://finance.yahoo.com/news/apple-tv-plus-price-130146765.html

While Apple debuted its service and gave us a general time frame for its launch, we’re still waiting to learn how much it will cost consumers. A new note from Jefferies suggests that Apple will have “limited pricing power given the small content library at launch.”

NFLX) raised its price on all three of its plans. The Basic offering went from $7.99 to $8.99, the Standard plan went from $10.99 to $12.99, and the Premium plan went from $13.99 to $15.99." data-reactid="31">It may need to undercut its competitors, one of which has started charging consumers more: In January, Netflix (NFLX) raised its price on all three of its plans. The Basic offering went from $7.99 to $8.99, the Standard plan went from $10.99 to $12.99, and the Premium plan went from $13.99 to $15.99.