https://finance.yahoo.com/news/apple-tv-plus-price-130146765.html > While Apple debuted its service and gave us a general time frame for its launch, we’re still waiting to learn how much it will cost consumers. A new note from Jefferies suggests that Apple will have “limited pricing power given the small content library at launch.” > NFLX) raised its price on all three of its plans. The Basic offering went from $7.99 to $8.99, the Standard plan went from $10.99 to $12.99, and the Premium plan went from $13.99 to $15.99." data-reactid="31">It may need to undercut its competitors, one of which has started charging consumers more: In January, Netflix (NFLX) raised its price on all three of its plans. The Basic offering went from $7.99 to $8.99, the Standard plan went from $10.99 to $12.99, and the Premium plan went from $13.99 to $15.99.