https://www.theregister.co.uk/2019/03/27/huaweis_chinese_fireworks/

Comment In a saturated, stagnating smartphone market, Huawei now spends immense resources on publicity to gain attention – not once but twice a year. Yesterday in Paris saw 3,200 – including The Register – attend the launch of the P30 models, with over 2,000 of us witnessing some impressive imaging pyrotechnics not seen on smartphones before.

Advertising for the new hardware will be hard to avoid. You could argue that this effort is good for business for everyone, keeping demand alive. A market bored to death needs to get excited about something.