https://wccftech.com/instagram-now-lets-you-complete-purchases-from-within-the-app/ > Instagram is a lot of things as a platform. The popular photo-sharing app is also host to several big and small brands that double up as marketplaces. Until now, it was not possible to finalise your purchases within the app. Starting today, Instagram will now let you buy products directly from a brand without leaving the app. The feature is dubbed as “Checkout” and is rolling out to select brand stores starting today. You can buy products from the following brands at the moment: > Adidas @adidaswomen Anastasia Beverly Hills @anastasiabeverlyhills Balmain @balmain Burberry @burberry ColourPop @colourpopcosmetics Dior @dior H&M @hm Huda Beauty @hudabeautyshop KKW @kkwbeauty Kylie Cosmetics @kyliecosmetics MAC Cosmetics @maccosmetics Michael Kors @michaelkors NARS @narsissist Nike @niketraining & @nikewomen NYX Cosmetics @nyxcosmetics Oscar de la Renta @oscardelarenta Ouai Hair @theouai Outdoor Voices @outdoorvoices Prada @prada Revolve @revolve Uniqlo @uniqlo Warby Parker @warbyparker Zara @zara