https://wccftech.com/instagram-now-lets-you-complete-purchases-from-within-the-app/

Instagram is a lot of things as a platform. The popular photo-sharing app is also host to several big and small brands that double up as marketplaces. Until now, it was not possible to finalise your purchases within the app. Starting today, Instagram will now let you buy products directly from a brand without leaving the app. The feature is dubbed as “Checkout” and is rolling out to select brand stores starting today. You can buy products from the following brands at the moment:

Adidas @adidaswomen

Balmain @balmain

Burberry @burberry

ColourPop @colourpopcosmetics

Dior @dior

H&M @hm

Huda Beauty @hudabeautyshop

KKW @kkwbeauty

Kylie Cosmetics @kyliecosmetics

MAC Cosmetics @maccosmetics

Michael Kors @michaelkors

NARS @narsissist

Nike @niketraining & @nikewomen

NYX Cosmetics @nyxcosmetics

Oscar de la Renta @oscardelarenta

Ouai Hair @theouai

Outdoor Voices @outdoorvoices

Prada @prada

Revolve @revolve

Uniqlo @uniqlo

Warby Parker @warbyparker

Zara @zara