https://techcrunch.com/2019/03/06/fitbits-inspire-will-replace-the-alta-zip-one-and-flex-2-devices/

The Inspire’s mere existence isn’t news in and of itself. The device was actually announced a couple of weeks back. But back then, it was a corporate exclusive — the latest piece in the company’s bid to get serious about health care.

Today, however, Fitbit announced that the product will be available to everyone, arriving later this month, priced at $70 for the standard version and $100 for the 24/7 heart rate tracking HR model.