https://techcrunch.com/2019/03/06/fitbits-inspire-will-replace-the-alta-zip-one-and-flex-2-devices/ > The Inspire’s mere existence isn’t news in and of itself. The device was actually announced a couple of weeks back. But back then, it was a corporate exclusive — the latest piece in the company’s bid to get serious about health care. > Today, however, Fitbit announced that the product will be available to everyone, arriving later this month, priced at $70 for the standard version and $100 for the 24/7 heart rate tracking HR model.