https://www.theverge.com/2019/2/2/18208265/hulu-world-record-egg-instagram-superbowl-ad-sponsorship

Well, there’s a headline I never saw myself writing. Hulu seems to be planning a major advertising blitz with the word_record_egg Instagram account, which shattered the record for most likes on a single picture with its first upload earlier this month. But as we all know, the brands can’t resist an absurd, silly stunt.

Yesterday the account teased an announcement planned for immediately after Super Bowl, promising that “all will be revealed” during the spot. Hulu itself has purchased a 30-second commercial for the big game, according to Variety, but so far has been mum about what’s in the spot.