https://www.theverge.com/2019/2/2/18208265/hulu-world-record-egg-instagram-superbowl-ad-sponsorship > Well, there’s a headline I never saw myself writing. Hulu seems to be planning a major advertising blitz with the word_record_egg Instagram account, which shattered the record for most likes on a single picture with its first upload earlier this month. But as we all know, the brands can’t resist an absurd, silly stunt. > Yesterday the account teased an announcement planned for immediately after Super Bowl, promising that “all will be revealed” during the spot. Hulu itself has purchased a 30-second commercial for the big game, according to Variety, but so far has been mum about what’s in the spot.