https://www.cnet.com/news/ihop-threatens-name-change-fans-flip-their-pancakes/

Breakfast-themed restaurant chain IHOP is sacred eating ground for many people who associate it with nostalgic family meals or late-night, post-drinking college student gatherings. Those folks aren't thrilled about the prospect of the International House of Pancakes turning into the International House of something starting with a "b."

The name-change threat first appeared on the IHOP Twitter account on Monday. "For 60 pancakin' years, we've been IHOP. Now, we're flippin' our name to IHOb," the chain wrote.