https://techcrunch.com/2018/06/05/zuora-orders-aims-to-drive-subscription-renewals-and-expansion/

The goal of subscription-based companies is to not just land the customer, but to keep them and expand over time. Zuroa, which has always had the goal of helping companies manage subscriptions announced a new tool called Zuroa Orders today, designed to help customers process renewals and more complex deals.

Zuora is hitting its 10-year mark as a company. Tien Tzuo who founded the company after leaving Salesforce as its first Chief Marketing Officer, saw a world coming a decade ago, where cloud companies (and others) would be selling subscriptions. He predicted correctly this world would require a new way of tracking and declaring this revenue, and he began a 10-year journey of building out a platform of subscription management services, which culminated in the company’s IPO in April.