https://www.theverge.com/circuitbreaker/2018/6/5/17425330/gigabyte-color-changing-ram-aorus-rgb-led-ddr4-controllable-computex

Rainbow-colored RGB-lit RAM isn’t new in the world of computing. Companies like Trident have already bravely infused memory sticks with glowing lights going as far back as 2016.

Gigabyte, which announced that it will get into the RAM business at Computex this year, is taking things even further. It’s selling light-up LED-infused RAM that doesn’t even have any RAM in it.