Caught short by Salesforce, SAP targets 'front office' market

Caught short by Salesforce, SAP targets 'front office' market

6 years ago
Anonymous $qrGo_Xv_Cm

https://www.reuters.com/article/us-sap-crm/caught-short-by-salesforce-sap-targets-front-office-market-idUSKCN1J11ML

SAP is unveiling its biggest product makeover in years by rolling up its sales, marketing and customer service software into a suite of tools linked to its business planning system, as it tries to catch up with faster-growing rivals like Salesforce.