https://techcrunch.com/2018/06/05/10-happier-a-no-bs-app-for-meditation-skeptics-raises-3-7m-in-new-funding/

10% Happier, an app offering a series of meditation courses designed especially for those who think it’s all a bit of crock, has raised $3.7 million in new funding. The round brings the company’s total raise to date to $5 million.

The app is now one of many operating in the self-care space, where meditation and other stress-reducing apps are ruling and raking in millions. But unlike some apps on the market today, 10% Happier aims to be meditation for the “rest of us” – that is, those who are turned off by the idea, thinking it’s some kind of hokey, hippie, crystal-waving practice. You know, the skeptics.