The launch of this e-scooter is a moment of reckoning for India’s EV market

The launch of this e-scooter is a moment of reckoning for India’s EV market

6 years ago
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https://qz.com/1295922/the-ather-energy-340-electric-scooter-launch-is-a-moment-of-reckoning-for-indias-ev-market/

Over five years after two Indian Institute of Technology Madras (IIT-M) graduates set up Ather Energy to build India’s first smart electric scooter, the Ather 340 is finally ready to hit the road.

On June 05, the company launched pre-orders for the Ather 340, and its more powerful variant, the Ather 450, for deliveries in August for Bengaluru only. The former is priced at a little over Rs1 lakh, while the Ather 450 will cost around Rs1.25 lakh.