Siri for iOS 12 is your new BFF, but Apple could ship fewer new iPhones in 2018
https://www.cnet.com/news/iphones-siri-for-ios-12-is-your-new-bff-but-apple-could-ship-fewer-phones/
Or a not-cuter version of you. Your choice.
Samsung might have done 3D emojis of your face first on the Galaxy S9, but Apple did it cuter. Welcome to Apple's Memoji. Announced this week and coming out in fall, iOS 12 will let you create a personalized Animoji of you, cleverly called Memoji (me-moji)..