https://www.cnbc.com/2018/06/08/houzz-ceo-our-3d-app-makes-users-11-times-more-likely-to-buy-products.html > Technology-home-design hybrid Houzz is using augmented reality to help consumers visualize furniture and decor in their home — and it's paying off in droves. > In an interview with CNBC, Houzz CEO Adi Tatarko, who founded the online platform with her husband Alon Cohen in 2009, said that users of Houzz's new 3D app are 11 times more likely to make purchases on the website.