https://www.cnet.com/news/fit-any-wants-to-make-womens-shoes-less-painful/

Finding women's shoes that fit perfectly isn't easy. A new startup called Fit-Any hopes to change that with technology it said will measure your exact shoe size.

We've all been there: Trying on dozens of shoes at the store then, buying a pair you think feel good -- only to have them pinch, chafe and cause blisters. Talk about a pain in the foot.