https://thenextweb.com/mobile/2018/06/08/three-things-tcl-needs-to-do-in-order-to-make-the-blackberry-key2-a-success/

I can’t think of a single BlackBerry device that’s been as warmly received by the tech press in the past ten years as the Key2. TCL formally announced the new keyboard-clad phone yesterday, and this is what the media had to say:

But for the Key2 to be a real success, and surpass the modest sales of the KeyOne (TCL shipped about 850,000 units in 2017), it has to convince everyone else. But of what exactly?