https://techcrunch.com/2018/06/07/stitch-fix-blows-out-wall-streets-expectations-and-announces-the-launch-of-stitch-fix-kids/

Stitch Fix, one of last year’s high-profile IPOs, has had a bumpy ride for the past few quarters — but it blew out expectations this afternoon for its most recent quarter, and the stock went absolutely nuts.

There’s also a ton of news coming out from the company today, including the hire of a new chief marketing officer as well as the launch of Stitch Fix Kids. All this is pretty good timing because the company appears to be cramming everything into one announcement that is serving as a very pleasant surprise to Wall Street, which is looking for as many signals as it can get that the subscription e-commerce company will end up as one of the more successful IPO stories. Shares of the company are up more than 14% after the release came out, where the company beat out expectations that Wall Street set across the board — which, while not the best barometer, serves as a somewhat public barometer as well as what helps determine whether or not it can lock up the best talent.