https://www.cnet.com/news/for-blackberry-key2-privacy-is-again-a-key-pitch-for-comeback/

For nearly a decade, BlackBerry smartphones have emerged from a potent brew of unrealistic ambitions and seemingly predetermined failure -- do you remember the BlackBerry Storm? Throughout the decline, BlackBerry has touted privacy, security and a physical keyboard as the marquee features of its smartphones.

Fast-forward to today, and what does the new BlackBerry Mobile talk about when promoting its BlackBerry Key2 smartphone? Privacy, security and a new physical keyboard.