https://www.cnet.com/news/amazon-adds-premier-league-matches-to-prime-video-in-uk/

Amazon will be the only place for UK Premier League fans to watch 20 matches for the next three years, as the e-commerce giant widened its video ambitions with high-value sports programming in a football-crazed country.  

Amazon has been pouring money into its video-streaming facet of Prime memberships, with its original shows and movies and top-dollar licenses for high-profile sports like National Football League games in the US.