https://medium.com/@Michael_Spencer/the-future-of-apple-ff049e3ab215 > I wasn’t really enthused this year about WWDC, so much so I wasn’t going to even write about it. It’s not that Apple has no idea what comes next right, it’s just a bit of an awkward time for it. I’m no iOS fanboy, but it’s always interesting when tech companies are in transition. Apple is sort of in the purgatory of transition, smartphone saturation and the real secret, Apple is unable to keep up in AI. > Apple’s iPhoneX in 2018 Q1 was still the world’s best selling phone. However, even with Apple doing well compared to Samsung so far in 2018, it still only has 15% of the market and even with great profit-margins, it’s a real issue.