https://www.cnbc.com/2018/05/31/cambridge-analyticas-parent-company-helped-shape-saudi-arabias-reform-movement.html

The price of oil was in free fall and a youthful population restive.

So the government of Saudi Arabia turned in recent years to the parent company of the political data firm Cambridge Analytica for help, according to Western consultants who worked in the kingdom, company executives and a review of public documents.