https://www.cnbc.com/2018/05/30/ceo-roger-lynch-new-family-plan-allows-pandora-to-compete-with-apple-music-spotify.html > The music business has been a crowded space for a while, said Pandora CEO Roger Lynch. To compete, the media streaming company added yet another subscription service to its platform: the Pandora Premium Family plan. > Lynch told CNBC's Julia Boorstin on Wednesday that subscriptions are "the fastest growing part of our business."