https://qz.com/1291643/vanmoof-introduces-the-electrified-s2-and-x2-which-eventually-be-available-on-subscription/

Amsterdam has long been a leader in biking to get around—more than 50% of its residents commute to work by bike, and companies like VanMoof, the 10-year-old Dutch bike startup, have been trying to make those trips easier. VanMoof now wants to take the Dutch commuting model global and become a viable solution to replacing the car.

“I was practically born on a bicycle,” VanMoof’s Dutch co-founder Taco Carlier told Quartz. “I want to get the next billion people on bikes.”