https://techcrunch.com/2018/05/30/ava-maker-of-a-fertility-tracking-bracelet-raises-30m-to-double-down-on-womens-health/ > As the worlds of health and technology continue to knit closer together through advances in hardware and big data analytics, a startup called Ava, which has built a $199 wearable device and app to help women track their fertility cycles, has raised $30 million to expand into other aspects of female health. > The funding — led by unnamed existing investors plus new backers btov and SVC — comes at a time of fast growth for the company. Ava says it has now enabled 10,000 pregnancies, or “Ava babies” as they have sometimes been called. As a point of reference, in late 2016, around when the company — founded in Zurich and now co-based also in San Francisco — had raised a Series A round of $9.7 million, the company had tracked only 7 Ava babies due in 2017.