https://finance.yahoo.com/news/amazon-offers-discounts-prime-members-whole-foods-091006406.html

Oppenheimer analysts examined the discounts at a Fort Lauderdale location and found that the savings from the weekly specials are “meaningful,” with Prime members saving about 50% on each of the six weekly special items. The analysts also noted that the price reductions did not pose a threat to the grocery industry, but it’s unclear whether the new expansion of the deals will indeed have an impact. " data-reactid="36">Earlier this month, Oppenheimer analysts examined the discounts at a Fort Lauderdale location and found that the savings from the weekly specials are “meaningful,” with Prime members saving about 50% on each of the six weekly special items. The analysts also noted that the price reductions did not pose a threat to the grocery industry, but it’s unclear whether the new expansion of the deals will indeed have an impact. 

CEO Jeff Bezos revealed last month that Amazon has 100 million Prime members globally. The popular subscription service will cost $119 a year beginning June 16, up from $99. The Whole Foods discounts could be something in return for the higher subscription price." data-reactid="37">Some note that the savings are a way to get more Prime members to shop at Whole Foods. CEO Jeff Bezos revealed last month that Amazon has 100 million Prime members globally. The popular subscription service will cost $119 a year beginning June 16, up from $99. The Whole Foods discounts could be something in return for the higher subscription price.