https://www.techradar.com/news/apples-celebrating-10-years-of-beats-with-new-red-and-black-themed-headphones

Since its launch in 2008, Beats by Dre has grown to become possibly the most iconic headphone brand in the world — its red 'b' logo is instantly recognizable, by even the most casual observer. 

While we've seen less of the familiar red logo since Apple's acquisition of Beats in 2014, it's now returned in a big way with the release of the Beats' Decade Collection in celebration of the company's 10th anniversary.