https://www.cnet.com/news/snaps-ceo-calls-reaction-to-app-redesign-a-learning-experience/ > Evan Spiegel says he's learned from the negative reception to a recent redesign of his company's chat app. > Snap, the company behind the social media network, unveiled new features earlier this year to try to make Snapchat more personalized. What the company ended up with was major social media influencers like Kylie Jenner expressing disappointment with the app, directly contributing to a 7.2 percent drop in the company's share price and wiping about $1 billion off the company's market value.