https://qz.com/1291405/disney-modeled-star-wars-after-marvel-now-its-backfiring-with-solo/

When Disney missed on earnings at the end of 2017, it announced a new Star Wars trilogy and the company’s stock price swiftly changed course. When it needed investors onboard with its upcoming streaming service, it pitched them with a Star Wars live-action TV show. Star Wars may not carry the same cachet with Wall Street anymore.

Disney’s latest Star Wars film, Solo, opened with a disappointing $103 million domestically over the four-day US holiday weekend (including Friday), Box Office Mojo estimated. It was a solid debut by many measures, but not for a Star Wars movie. Disney, which reportedly spent around $250-$300 million making the film, was projecting $130-150 million in returns heading into the weekend. It was the worst opening of any of the company’s four Star Wars releases.