Poncho weather app to shut down after being acquired by a drink company

Poncho weather app to shut down after being acquired by a drink company

6 years ago
Anonymous $CLwNLde341

https://www.theverge.com/2018/5/29/17404650/poncho-weather-shutting-down-betaworks-dirty-lemon

After five years of delivering forecasts, the weather service Poncho will shut down. According to Fast Company, Poncho has been sold by its parent company, Betaworks, to Dirty Lemon, a beverage startup that makes expensive detox drinks ($7.50 to $10.83 for a 16-ounce bottle) that are mostly water and lemon juice. It’s a strange end for Poncho, though it’s kind of a wonder that the service lasted this long.

Poncho launched in 2013 and immediately stood out in two ways: it texted the weather to your phone every morning, and the app pretended that all of its messages were written by a cartoon cat. The service eventually expanded into apps and chatbots and added other features like alarms, but it was ultimately the core weather-telling service and cuteness that was its main attraction.