https://techcrunch.com/2018/06/04/how-yelp-mostly-shut-down-its-own-data-centers-and-moved-to-aws/ > Back in 2013, Yelp was a 9-year old company built on a set of internal systems. It was coming to the realization that running its own data centers might not be the most efficient way to run a business that was continuing to scale rapidly. At the same time, the company understood that the tech world had changed dramatically from 2004 when it launched and it needed to transform the underlying technology to a more modern approach. > That’s a lot to take on in one bite, but it wasn’t something that happened willy-nilly or overnight says Jason Yellen, SVP of engineering at Yelp . The vast majority of the company’s data was being processed in a massive Python repository that was getting bigger all the time. The conversation about shifting to a microservices architecture began in 2012.