https://medium.com/@ioiocreative/whats-virtual-reality-marketing-and-why-it-s-named-the-next-big-advertising-medium-11253ed14dbf

Marketing and advertising has moved from radio to TV, to computer, from Desktop to mobile in everyone’s pocket — each one a paradigm shift.

Many people arguing it to be wearable devices (e.g., smart watch), but I wouldn’t call the leap to wearable devices a paradigm shift as it’s not as significant as the way that desktop to mobile was. Wearable devices hold many of the same challenges for marketers that mobile does. Small screen, limited real estate, an intimate space; all the problems marketers used to be tackling for the past years, but amplified.