https://www.cnet.com/roadshow/news/hyundai-n-sports-car-albert-biermann-bmw-m/

"My degree of freedom here is much bigger than at BMW," said Biermann. "Now M badges go everywhere in the BMW range, but when I was there, I had to fight like crazy for every car. Here, I am more than welcome to do whatever I think we need to do."

Hyundai has been dabbling with a serious performance vehicle for a while, having created no less than three versions of its mid-engined racing car dubbed "Racing Midship," but this theoretical car Biermann talks about would be Hyundai's first true performance vehicle made for consumers.