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Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era

Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era

6 years ago
Anonymous $2WKDXfy9lA

https://thenextweb.com/contributors/2018/06/03/third-party-data-isnt-gone-forever-tips-for-marketers-employing-data-driven-strategies-in-the-gdpr-era/

Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will vanish now that GDPR is in effect, right?

Don’t panic yet — third-party data isn’t going anywhere. Data collected without GDPR-level consent will become obsolete, but the practice of acquiring data from outside sources is here to stay.