https://www.cnet.com/news/apples-wwdc-2018-forget-the-gadgets-its-all-about-services-and-software/ > Apple's next pitch is to get you to put your iPhone down. > The effort, a response to experts' and investors' growing fears over smartphone addiction, is likely to be one of the key themes at Apple's Worldwide Developers Conference on June 4. Aside from that, hardware has never been front and center at WWDC, so don't hold your breath for big Mac and iPad changes. And you can forget about a new iPhone.