De Beers relents and starts shilling "not special, not real, not unique" lab-grown diamonds
https://newatlas.com/de-beers-lab-grown-diamonds/54868/
They said they'd never do it, but De Beers has started selling lab-grown diamonds through a subsidiary called Lightbox Jewelry. And it's hilarious to watch how they're both selling and disparaging this new, far cheaper product line.
De Beers relents and starts shilling "not special, not real, not unique" lab-grown diamonds
Jun 1, 2018, 8:15am UTC
https://newatlas.com/de-beers-lab-grown-diamonds/54868/
> They said they'd never do it, but De Beers has started selling lab-grown diamonds through a subsidiary called Lightbox Jewelry. And it's hilarious to watch how they're both selling and disparaging this new, far cheaper product line.