https://www.cnbc.com/2018/06/04/apple-wwdc-2018-strategy.html > When co-founder Steve Jobs returned to Apple in 1997, he famously pruned the product line to refocus the company on its most beloved products in categories like "consumer," "pro," "desktop, and "portable." > Those pieces of hardware would become the pillars of Jobs' famous speeches and product reveals. His focus is celebrated because it paved the way for both flawless execution and widespread adoption of Apple products.