https://wccftech.com/apple-takes-stand-against-facebook-advertisers/

Apple is known for its focus on users privacy. The iPhone maker’s battle with the FBI over encryption became the biggest tech story of 2016. When Facebook made it to the headlines earlier this year (that are seeing no end) for its data sharing controversies, Apple CEO Tim Cook publicly said that he would never be in Mark Zuckerberg’s situation.

“The truth is, we could make a ton of money if we monetized our customer – if our customer was our product,” Cook had said. “We’ve elected not to do that.”