https://techcrunch.com/2018/05/23/1644004/ > Earlier this year, Pandora announced its plans to challenge Spotify by taking aim at one of its rival’s top features: personalized playlists. Pandora in March began rolling out dozens of variations of personalized playlists, including those spanning moods, activities, and genres – all powered by its music database, the Music Genome. Today, Pandora says the rollout has completed and all its Premium users will now have access to these new playlists. > The feature is meant to offer Pandora’s free users a reason to upgrade to its top-tier paid offering, Pandora Premium. This $9.99 per month service offers on-demand listening, playlist creation, downloads for offline listening, unlimited skips and replays, higher-quality audio and no advertisements.