Twitter is killing several of its TV apps, too

Twitter is killing several of its TV apps, too

6 years ago
Anonymous $CLwNLde341

https://techcrunch.com/2018/05/22/twitter-is-killing-several-of-its-tv-apps-too/

Twitter is shutting down its TV apps on Roku, Android TV and Xbox starting on May 24, the company announced this morning. The news of the apps’ closure comes at a time when Twitter is now trying to steer its users to its first-party mobile apps and its desktop website by killing off apps used by a minority of its user base – like the Twitter for Mac app it shut down earlier this year. And more recently, it has attempted to kill off popular third-party Mac apps with a series of unfriendly API changes.

It’s unclear why this has become Twitter’s agenda. While it can be a burden for a company to support a broader ecosystem of apps where some only have a niche audience, in some cases those “niche” users are also the most influential and heavy users. And arguably, anyone launching Twitter’s app on their TV must be a die-hard user – because who is really watching that much Twitter on their TV?