https://www.cnbc.com/2018/05/22/indigo-agriculture-holds-key-to-pesticide-free-crops-future-of-food.html

Indigo Agriculture CEO David Perry grew up raising corn and cows on his family's farm in Arkansas. While he wasn't the type to set up a lemonade stand, he did show early entrepreneurial tendencies. He remembers gathering receipts and diving into the books of the family business at age 11 to figure out whether corn or beef was more profitable.